![]() ![]() Unlike the zoom lens we just looked at, prime lenses cannot change their focal lengths. 100mm seems to be the sweet spot for jewelry photography, and Sony has a 90mm f2.8 Macro lens that is incredible. ![]() With that said, any time we’re dealing with small items like jewelry, the way to get those sexy close-up detailed shots that you see in advertising campaigns is with a “prime” Macro lens. I like to shoot with Sony because their Autofocus system is the best in the world right now and we also do video, so I might be a little biased. Sony’s 90mm f2.8 Macro Is One Of The Best Macro Prime Lenses Available On The Market ![]() The lens is widely available and can be found on Amazon here. Technically it’s not a macro lens and it has a minimum focusing distance of 1 ½ feet. It has a very smooth focusing ring and a switch for moving between Manual and Auto focus.Īlthough this lens is slower than some others on the list, with an f-stop range of 3.5-5.6, most of your jewelry photography is going to be shot with an aperture above f 8.0 anyways, and will likely involve some focus stacking. This one lens is versatile enough to capture lifestyle, studio, and advertising shots without having to change lenses, which is a huge time saver. ![]() This zoom lens is perfect for capturing jewelry in a variety of settings for smaller spaces too. The zoom given at 135mm focal length makes it perfect for jewelry of any size, and images are sharp and crisp. This lens may seem like an odd choice for jewelry photography, but it is one of the best zoom lenses available for product photography because of how versatile it is. I’ll let you in on a little secret: most of our product photography is shot on the Sony 18-135mm lens. So with that said, let’s take a look at some of our favorite lenses for jewelry photography! For Sony: 18-135mm Zoom Lens For Jewelry Photography And LifestyleĪ zoom lens!? Surely I’m kidding, right?! Foreground compression is too much and small details are too large to identify what the item even is.įor us, we’ve found the sweet spot to be 100mm and is often the most popular recommendation by most product photographers. So when shooting product/jewelry photography, you’ll want to use something that will accurately represent your item and give you room for artistic expression.Ģ00mm is simply overkill in our opinion. Then there are many different focal lengths of macro lenses, ranging between 15mm to 200mm. Macro lenses allow you to take listing images of your jewelry just like anything else, but also give you more flexibility to create imagery that you simply can’t get from regular lenses – at least not in the same way. People are no longer captive audiences browsing a Sears catalog, and thus we have to get more creative to capture their attention. I’ve alluded to this in the beginning of the post, and it’s because macro lenses allow us to get very close to our subjects so we can set up compositions that are suitable for advertising, in high detail.Īs the world evolves deeper into the online world and eCommerce is becoming more mainstream, it’s not enough to simply show what your product looks like anymore. Whether you shoot with Sony, Nikon or Cannon, the best lenses for this line of work are macro lenses. The Best Lenses For Jewelry & Product Photography Jewelry photo taken in our studio with a 90mm Macro lens For a more in depth look into aperture sweet spots, check out this post from B & H. In most cases, you will still need to implement focus stacking. This is why I don’t recommend shooting with the smallest aperture possible for any of your commercial product photography, even though the temptation to get everything in focus in one shot is there. To make things even more complicated, an adjustment in aperture for a macro lens doesn’t necessarily mean that the focus distance will have a meaningful difference.įor example, the area in focus at f32 wont be as sharp as the area in focus at f8, even when increasing the distance to get the whole ring/item in focus. However, the sharpest image that your lens can produce will be 2-3 stops smaller than its widest aperture.Įssentially what this means is that if you have a lens with an aperture of f2.8, the sharpest image will be in the range of f5.6 – f8. In most cases, the best aperture for jewelry photography is between f8-f14. Before we continue, it’s important to note that each lens has its own “sweet spot” for sharpness which can also go against some of the best practices for jewelry/product photography. ![]()
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